How does meditation cultivate creativity, and how do we become intimately connected with how it works? Sofia, a Columbian-born brand strategist and designer now living in New York, seeks to understand the relationship between meditation and creativity. The conversation not only answers this question but goes deeper into the source of our primal creative instinct to innovate, and how our suffering is rooted in our resistance to this instinct. Jonni presents a new way of looking at creativity and also challenges the notion that some people are creative and others are not. The conversation continues with a practical look at exactly how some meditation techniques help us access and cultivate our own creative instinct.